Pédagogie | Ecole de Commerce de Lyon - Formations Bachelor et MBA à Lyon - ECL

Pédagogie

La pédagogie de l’ECL

 

L’Ecole de Commerce de Lyon® propose une pédagogie orientée autour de l’étudiant : Ce n’est pas l’étudiant qui s’adapte à l’école mais bien l’école qui s’adapte à l’étudiant. L’ECL vit par et pour ses étudiants.

 visuel-pedagogie

Plateforme elearning :

Une plateforme elearning est accessible sur internet à www.elearning.site. La solution elearning permet deux avantages :

– Le support de cours est disponible après avoir été dispensé en présentiel. Les étudiants ne sont plus accaparés par la prise de notes et peuvent donc échanger plus avec l’intervenant et créer de meilleures conditions d’apprentissage.

– En cas d’absences (raisons professionnelles, maladie…), l’étudiant ne prend plus de retard sur le reste de sa classe. En effet, pouvant accéder au cours à distance, il aura la possibilité de le récupérer et l’assimiler avant la séance suivante.

 

La disponibilité :

Chacun des services de l’ECL est disponible en permanence pour recevoir et renseigner les étudiants.

Vous pouvez les contacter soit par téléphone au 04.78.41.41.41 soit par email :

Service pédagogique : pedagogie@eclyon.fr
Service entreprise : service.entreprises@eclyon.fr
Service communication : service.communication@eclyon.fr
Service comptabilité : comptabilite@eclyon.fr
Direction : direction@eclyon.fr

Un enseignement au service de l’employabilité :

Les contenus de cours et leurs progressions sont pensés pour offrir une réelle employabilité sur le marché du travail et travailler aussi bien le savoir faire que le savoir être. Retrouver ci-dessous la répartition des unités d’enseignement du Programme Grande Ecole (PGE) et Programme International Grande Ecole (PIGE).

 Programme Grande Ecole

Les Unités d’Enseignement Bachelor 1 2017-2018
Les Unités d’Enseignement Bachelor 2 2017-2018
Les Unités d’Enseignement Bachelor 3 2016-2017
Les Unités d’Enseignement MBA 1ère année 2017-2018

Référentiel MBA 1ère année

Télécharger (PDF, 1.04MB)


Les Unités d’Enseignement MBA 2ème année 2017-2018

Référentiel MBA 2ème année

Télécharger (PDF, 1.04MB)

Programme International Grande Ecole

Unités d’enseignement iBBA 1ère ANNEE

ue-ibba1-1617

Télécharger le référentiel

Purchasing and logistics

Provider relations

Responsible purchasing (CSR)

Understanding outsourcing and subcontracting

Purchasing with high stakes. Requirements specification and responses analysis

Sales and distribution

Choice and application of a negotiation process and a customized sales plan

Elaboration (with the client) of a business solution via distribution channels

Agreement negotiation, solution implementation Assessment of negotiation efficiency in the short and medium term

Active listening and issue resolution

Case tracking and application of collaboration and partnership conditions 4

Management of the sales team

Business Game

Introduction, your company and your resources

Management team and operational decisions

Corporate environment

Human Resources policies

Corporate strategy

Presentation & Assessment

Business Plan

Introduction, planning

Choice of product or business service

Management summary, fact sheet and status

Product or service description and marketing plan

Investment plan for tangibles/intangibles

Corporate communication

Professional press

Publicity & Advertising

B2B B2C Communication

Lobbying, public relations and press

Promotion, direct marketing and sponsoring

Political sciences

The big international organisations in relation with Europe

Specialised institutions

The Council of Europe, the Organisation for Security and Co-operation in Europe (OSCE)

International non-governmental organisations (OING)

Law

Commercial Litigation

Unionism and collective agreements

Employment tribunals and occupational authority

Leadership team and day-to-day operations of the company

Intellectual property

brands and patents

Economics

Multinationals in the global economy

The economic situation

Economic policies

Short-term economic policy

Structural policy

Finance/Financial management

Corporate economic diagnostics

Typical plan for financial analysis

The different analytical methods

Margin analysis

Analysis of the needs for investments and working capital

Analysis of funding

Accounting profitability analysis or leverage effect

Conclusion for financial diagnostics

Job Starter Program

Internship or alternance search

CV and supporting statement

Job interview

Management

the company and its structures, corporate culture: organizational variable

the new managerial context, globalisation and digitalisation

the job, the stakes and the evolution of managers The skills, traits and dysfunctional characteristics of managers.

piloting and assessing the performance of a unit.

supervising teams and developing skills

SPANISH

10 Sessions

Marketing

distribution policy, distribution channel.

E-commerce and omni-channel distribution Marketing: Sales promotion and direct marketing, classical media.

Offline and online Marketing Marketing: Relational marketing, client satisfaction and loyalty

Social network marketing. Definition of the objectives and community creation Marketing: defining a marketing strategy, competitive advantage Marketing

matrix

Implementation process for a marketing strategy, different types of marketing. Multichannel Marketing

International Trade

payment methods and techniques

International Operations funding

Analysis of international markets

International prospection: Techniques & tools/trade events

Négociation int.: Intercultural aspect/ Harvard Concept/Relations Marketing/Styles/Strategy

Human Resources

Social law of HR and regulatory framework

Recruitment stakes for a company

Diversity: provisional management of GPEC

Methods and recruitment tools ; employee administration

Performance Management

Professional presentation

3 Sessions

Corporate strategy

strategy implementation

Choix et raison d’être d’une structure

main structural configurations

how to make the structure evolve, structural flexible configurations and the structural dynamics

Case study

Thesis and Research

explanation and expectations

Steps for writing the dissertation

Creation a dissertation plan

writing the dissertation

presentation

MANDARIN

5 Sessions

Extra Finance

The accounting information system analysis OR Inventory operations OR Analysis of the profitability of an investment

Extra Human Resources

The future of HR OR HR across the generations

Unités d’enseignement iBBA 2ème ANNEE

ue-ibba2-1617

Télécharger le référentiel

Purchasing and logistics

Provider relations

Responsible purchasing (CSR)

Understanding outsourcing and subcontracting

Purchasing with high stakes. Requirements specification and responses analysis

Sales and distribution

Choice and application of a negotiation process and a customized sales plan

Elaboration (with the client) of a business solution via distribution channels

Agreement negotiation, solution implementation Assessment of negotiation efficiency in the short and medium term

Active listening and issue resolution

Case tracking and application of collaboration and partnership conditions

Management of the sales team

Business Game

Introduction, your company and your resources

Management team and operational decisions

Corporate environment

Human Resources policies

Corporate strategy

Presentation & Assessment

Business Plan

Introduction, planning

Choice of product or business service

Management summary, fact sheet and status

Product or service description and marketing plan

Investment plan for tangibles/intangibles

Corporate communication

Professional press

Publicity & Advertising

B2B and B2C Communication

Lobbying, public relations and press

Promotion, direct marketing and sponsoring

Political sciences

The big international organisations in relation with Europe

Specialised institutions

the Council of Europe, the Organisation for Security and Co-operation in Europe (OSCE)

International non-governmental organisations (OING)

Law

Commercial Litigation

Unionism and collective agreements

Employment tribunals and occupational authority

Leadership team and day-to-day operations of the company

Intellectual property

brands and patents

Economics

Multinationals in the global economy

The economic situation

Economic policies

Short-term economic policy

Structural policy

Finance/Financial management

Corporate economic diagnostics

Typical plan for financial analysis

The different analytical methods

Margin analysis

Analysis of the needs for investments and working capital

Analysis of funding

Finance and financial management: Accounting profitability analysis or leverage effect

Finance and financial management: Conclusion for financial diagnostics

Job Starter Program

Internship or alternance search

CV and supporting statement

Job interview

Management

the company and its structures, corporate culture: organizational variable

the new managerial context, globalisation and digitalisation

the job, the stakes and the evolution of managers The skills, traits and dysfunctional characteristics of managers

piloting and assessing the performance of a unit

supervising teams and developing skills.

SPANISH

10 Sessions

Marketing

distribution policy, distribution channel. E-commerce and omni-channel distribution

Sales promotion and direct marketing, classical media. Offline and online Marketing.

Relational marketing, client satisfaction and loyalty

Social network marketing. Definition of the objectives and community creation.

defining a marketing strategy, competitive advantage. Marketing matrix.

Implementation process for a marketing strategy, different types of marketing. Multichannel Marketing.

International Trade

payment methods and techniques

International Operations funding

Analysis of international markets

International prospection: Techniques & tools/trade events

Négociation int.: Intercultural aspect/ Harvard Concept/Relations Marketing/Styles/Strategy

Human Resources

Social law of HR and regulatory framework

Recruitment stakes for a company

Diversity: provisional management of GPEC

Methods and recruitment tools ; employee administration

Performance Management

Professional presentation

3 Sessions

Corporate strategy

strategy implementation

Choix et raison d’être d’une structure

main structural configurations

how to make the structure evolve, structural flexible configurations and the structural dynamics

Case study

Thesis and Research

explanation and expectations

Steps for writing the dissertation

Creation a dissertation plan

writing the dissertation

presentation

MANDARIN

5 Sessions

Extra Finance

The accounting information system analysis OR Inventory operations OR Analysis of the profitability of an investment

Extra Human Resources

The future of HR OR HR across the generations

Unités d’enseignements iBBA 3ème ANNEE

ue-ibba3-1617

Télécharger le référentiel

Purchasing and logistics

Provider relations

Responsible purchasing (CSR)

Understanding outsourcing and subcontracting

Purchasing with high stakes. Requirements specification and responses analysis

Sales and distribution

Choice and application of a negotiation process and a customized sales plan

Elaboration (with the client) of a business solution via distribution channels

Agreement negotiation, solution implementation Assessment of negotiation efficiency in the short and medium term

Active listening and issue resolution

Case tracking and application of collaboration and partnership conditions

Management of the sales team

Business Game

Introduction, your company and your resources

Management team and operational decisions

Corporate environment

Human Resources policies

Corporate strategy

Presentation & Assessment

Business Plan

Introduction, planning

Choice of product or business service

Management summary, fact sheet and status

Product or service description and marketing plan

Investment plan for tangibles/intangibles

Corporate communication

Professional press

Publicity & Advertising

Lobbying, public relations and press

Promotion, direct marketing and sponsoring

Political sciences

The big international organisations in relation with Europe

Specialised institutions

the Council of Europe, the Organisation for Security and Co-operation in Europe (OSCE)

International non-governmental organisations (OING)

Law

Commercial Litigation

Unionism and collective agreements

Employment tribunals and occupational authority

Leadership team and day-to-day operations of the company

Intellectual property

brands and patents

Economics

Multinationals in the global economy

The economic situation

Economic policies

Short-term economic policy

Structural policy

Finance/Financial management

Corporate economic diagnostics

Typical plan for financial analysis

The different analytical methods

Margin analysis

Analysis of the needs for investments and working capital

Analysis of funding

Accounting profitability analysis or leverage effect

Conclusion for financial diagnostics

Job Starter Program

Internship or alternance search

CV and supporting statement

Job interview

Management

the company and its structures, corporate culture: organizational variable

the new managerial context, globalisation and digitalisation

the job, the stakes and the evolution of managers The skills, traits and dysfunctional characteristics of managers.

piloting and assessing the performance of a unit.

supervising teams and developing skills

SPANISH

10 Sessions

Marketing

distribution policy, distribution channel. E-commerce and omni-channel distribution

Sales promotion and direct marketing, classical media. Offline and online Marketing.

Relational marketing, client satisfaction and loyalty

Social network marketing. Definition of the objectives and community creation.

defining a marketing strategy, competitive advantage. Marketing matrix.

Implementation process for a marketing strategy, different types of marketing. Multichannel Marketing

International Trade

payment methods and techniques

International Operations funding.

Analysis of international markets

International prospection: Techniques & tools/trade events

Négociation int.: Intercultural aspect/ Harvard Concept/Relations Marketing/Styles/Strategy

Human Resources

Social law of HR and regulatory framework

Recruitment stakes for a company

Diversity: provisional management of GPEC

Methods and recruitment tools ; employee administration

Performance Management

Professional presentation

3 Sessions

Corporate strategy

strategy implementation

Choix et raison d’être d’une structure

main structural configurations

how to make the structure evolve, structural flexible configurations and the structural dynamics

Case study

Thesis and Research

explanation and expectations

Steps for writing the dissertation

Creation a dissertation plan

writing the dissertation

presentation

MANDARIN

5 Sessions

Extra Finance

The accounting information system analysis OR Inventory operations OR Analysis of the profitability of an investment

Extra Human Resources

The future of HR OR HR across the generations

Unités d’Enseignement iMBA 1ère année

ue-imba1-1617

Télécharger le référentiel

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Purchasing and logistics

Provider relations

Responsible purchasing (CSR)

Understanding outsourcing and subcontracting

Purchasing with high stakes. Requirements specification and responses analysis

Sales and distribution

Choice and application of a negotiation process and a customized sales plan

Elaboration (with the client) of a business solution via distribution channels 4

Agreement negotiation, solution implementation Assessment of negotiation efficiency in the short and medium term

Active listening and issue resolution

Case tracking and application of collaboration and partnership conditions

Management of the sales team

Business Game

Introduction, your company and your resources

Management team and operational decisions

Corporate environment

Human Resources policies

Corporate strategy

Presentation & Assessment

Business Plan

Introduction, planning

Choice of product or business service

Management summary, fact sheet and status

Product or service description and marketing plan

Investment plan for tangibles/intangibles

Corporate communication

Professional press

Publicity & Advertising

B2B and B2C Communication

Lobbying, public relations and press

Promotion, direct marketing and sponsoring

Political sciences

The big international organisations in relation with Europe

Specialised institutions

the Council of Europe, the Organisation for Security and Co-operation in Europe (OSCE)

International non-governmental organisations (OING)

Law

Commercial Litigation

Unionism and collective agreements

Employment tribunals and occupational authority

Leadership team and day-to-day operations of the company

Intellectual property Law : brands and patents

Economics

Multinationals in the global economy

The economic situation

Economic policies

Short-term economic policy

Structural policy

Finance/Financial management

Corporate economic diagnostics

Typical plan for financial analysis

The different analytical methods

Margin analysis

Analysis of the needs for investments and working capital

Analysis of funding

Accounting profitability analysis or leverage effect

Conclusion for financial diagnostics

Job Starter Program

Internship or alternance search

CV and supporting statement

Job interview

Management

the company and its structures, corporate culture: organizational variable

the new managerial context, globalisation and digitalisation

the job, the stakes and the evolution of managers The skills, traits and dysfunctional characteristics of managers

piloting and assessing the performance of a unit

supervising teams and developing skills.

SPANISH

10 Sessions

Marketing

distribution policy, distribution channel. E-commerce and omni-channel distribution

Sales promotion and direct marketing, classical media. Offline and online Marketing.

Relational marketing, client satisfaction and loyalty

Social network marketing. Definition of the objectives and community creation.

defining a marketing strategy, competitive advantage. Marketing matrix.

Implementation process for a marketing strategy, different types of marketing. Multichannel Marketing.

International Trade

payment methods and techniques

International Operations funding

Analysis of international markets

International prospection: Techniques & tools/trade events

Négociation int.: Intercultural aspect/ Harvard Concept/Relations Marketing/Styles/Strategy

Human Resources

Social law of HR and regulatory framework

Recruitment stakes for a company

Diversity: provisional management of GPEC

Methods and recruitment tools ; employee administration

Performance Management

Professional presentation

3 Sessions

Corporate strategy

strategy implementation

Choix et raison d’être d’une structure

main structural configurations

how to make the structure evolve, structural flexible configurations and the structural dynamics

Case study

Thesis and Research

explanation and expectations

Steps for writing the dissertation

Creation a dissertation plan

writing the dissertation

presentation

MANDARIN

5 Sessions

Finance

Money market OR The analysis of the business in ratios

Extra Human Resources

The future of HR OR HR across the generations

Unités d’Enseignement iMBA 2ème année

ue-imba2-1617

Télécharger le référentiel

Purchasing and logistics

Provider relations

Responsible purchasing

Understanding outsourcing and subcontracting

Purchasing with high stakes. Requirements specification and

responses analysis

Sales and distribution

Choice and application of a negotiation process and a customized sales plan

Elaboration (with the client) of a business solution via distribution channels

Agreement negotiation, solution implementation

Assessment of negotiation efficiency in the short and medium term

Active listening and issue resolution

Case tracking and application of collaboration and partnership conditions

Management of the sales team

Business Game

Introduction, your company and your resources

Management team and operational decisions

Corporate environment

Human Resources policies

Corporate strategy

Presentation & Assessment

Business Plan

Introduction, planning

Choice of product or business service

Management summary, fact sheet and status

Product or service description and marketing plan

Investment plan for tangibles/intangibles

Corporate communication

Professional press

Publicity & Advertising

B2B and B2C Communication

Lobbying, public relations and press

Promotion, direct marketing and sponsoring

Political sciences

The big international organisations in relation with Europe

Specialised institutions

the Council of Europe, the Organisation for Security and Co-operation in Europe (OSCE)

International non-governmental organisations (OING)

Law

Commercial Litigation

Unionism and collective agreements

Employment tribunals and occupational authority

Leadership team and day-to-day operations of the company

Intellectual property Law : brands and patents

Economics

Multinationals in the global economy

The economic situation

Economic policies

Short-term economic policy

Structural policy

Finance/Financial management

Corporate economic diagnostics

Typical plan for financial analysis

The different analytical methods

Margin analysis

Analysis of the needs for investments and working capital

Analysis of funding

Accounting profitability analysis or leverage effect

Conclusion for financial diagnostics

Job Starter Program

Internship or alternance search

CV and supporting statement

Job interview

Management

the company and its structures, corporate culture: organizational variable

the new managerial context, globalisation and digitalisation

the job, the stakes and the evolution of managers The skills, traits and dysfunctional characteristics of managers.

piloting and assessing the performance of a unit.

supervising teams and developing skills.

SPANISH

10 Sessions

Marketing

distribution policy, distribution channel. E-commerce and omni-channel distribution

Sales promotion and direct marketing, classical media.

Offline and online Marketing.

Relational marketing, client satisfaction and loyalty.

Social network marketing. Definition of the objectives and

community creation.

defining a marketing strategy, competitive advantage.

Marketing matrix.

Implementation process for a marketing strategy, different types of

marketing. Multichannel Marketing.

International Trade

payment methods and techniques

International Operations funding.

Analysis of international markets.

International prospection: Techniques & tools/trade events

Intercultural aspect/ Harvard

Concept/Relations Marketing/Styles/Strategy

Human Resources

Social law of HR and regulatory framework

Recruitment stakes for a company

Diversity: provisional management of GPEC

Methods and recruitment tools ; employee

administration

Performance Management

Professional presentation

3 Sessions

Corporate strategy

strategy implementation

Choix et raison d’être d’une structure

main structural configurations

how to make the structure evolve, structural flexible configurations and the structural dynamics

Case study

Thesis and Research

explanation and expectations

Steps for writing the dissertation

Creation a dissertation plan

writing the dissertation

presentation

MANDARIN

5 Sessions

Extra Finance

Money market OR

The analysis of the business in ratios

Extra Human Resources

HR across the generations OR

The future of HR

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